Technology Marketing Expertise for Smaller Firms

Challenge

Small and start-up company leaders often aspire to sell or license their innovations to larger corporations. This goal demands that leaders become serious marketers while they simultaneously meet the challenges of perfecting their inventions and building their operations. To succeed, leaders need a marketing plan that is both strategically sound and tactically practical—all within the firm’s capacity to execute.  The plan must answer such critical questions as:

• Have we studied several possible applications of our technology, assessing the strategic and financial attractiveness of different industrial sectors?
• By what criteria should we compile and rank our list of customer prospects?  Should we target customers located in other countries? 
• How can we be sure to understand and address the needs of potential customers and speak to their true decision-makers and key influencers?
• How can we increase the effectiveness of our marketing plan and materials?  How do we demonstrate our innovation to greatest effect?
• Once a company has begun to test our innovation, how can we sustain the marketing engagement and continually strengthen our case?

Expertise

My consulting work with small-company clients is based on my experience working with hundreds of small companies and completing business deals with several. Extensive corporate experience in technology and strategic management gives me an insider’s knowledge of processes corporations use to identify, test, acquire and integrate the technologies they need, and how to market to them. As a marketer with dozens of product launches and commercial campaigns behind me, I can work with you to tailor an optimal marketing plan for your company’s technology and operational situation. My global experience and perspective also ensure that we won’t ignore any international opportunities.

Find out more: Email me to tell me about your start-up challenge..